charlie's soap at lidl

Charlie’s Soap at Lidl

We’re excited to announce that you can now find Charlie’s Soap at Lidl stores! 

At Charlie’s Soap, we’re always looking for retail partners that share our dedication to top-notch customer service. Whether it be with e-commerce companies or brick and mortar shops, the more we can spread the word about Charlie’s Soap, the better it is for our customers and the environment. 

Lidl grocery stores have several locations in the eastern United States, including Virginia, New Jersey, Maryland, and more. Lidl stores offer a highly curated shopping experience based on quality products, streamlined layouts, and regional goods. 

As a North Carolina-based company ourselves, Charlie’s Soap is thrilled to work with another leading grocer in our part of the country. 


What are Lidl Stores? 

Lidl is a German company that began doing business in the United States over the past few years. As a customer-focused business, Lidl prioritizes quality products, customer satisfaction, and low prices. With the end goal of turning efficiency into lower prices for their customers, they pride themselves on constant process improvement practices within their stores. 

The first Lidl store was founded in Germany in 1973. By developing a formula for success in the early years, they were able to open another 300 stores across Germany in the 1980s. With an unbending dedication to the customer experience, they expanded into the United Kingdom in the early 2000s. Lidl finally came to the United States in 2017. 

One of the unique things about Lidl is the fact 80% of their inventory is their private label products. For Lidl, the best way to ensure their customers get the best groceries possible is to manufacture products themselves. Because of this view, Lidl only partners with the very finest brands. 

Lidl also engages in several “non-traditional” practices to cut overhead costs. These practices include having customers bag their groceries so Lidl doesn’t have to pay employees to do it. In the end, these cost-cutting practices are reflected in lower prices for groceries. 


Where are Lidl Stores Located? 

Since coming to the United States in 2017, Lidl has rapidly expanded across the eastern portion of the nation. Wherever they launch a new store, dedicated customers quickly follow. 

Today, Lidl has over 11,000 stores in 32 countries. Of these, over 100 stores are located in the U.S. You can find Lidl stores in the following U.S. states:

  • North Carolina
  • South Carolina
  • Virginia
  • Delaware
  • Georgia
  • New Jersey
  • Maryland
  • Pennsylvania
  • New York
  • Washington DC 

If there is not a Lidl store where you live, please keep an eye on their website’s store locator. With such a focus on lean operating and rapid growth, you will likely see a Lidl store in a town near you! 


Which Charlie’s Soap Products can I Get at Lidl?  

While Lidl doesn’t partner with many external brands, they have embraced the Charlie’s Soap product line. 

Our immensely popular line of Charlie’s Soaps laundry detergents will be available at Lidl grocery stores. Our 32 oz Natural Laundry Liquid Detergent is always a crowd favorite, and it handles up to 50 loads! 

To find out if Charlie’s Soap products are available at a Lidl store near you, be sure to visit their website. In doing so, you can search their store inventory in the location of your choice. 


Contact Charlie’s Soap with Questions 

Because they are focused on high-quality products and top-shelf customer service, Charlie’s Soap is thrilled about our new partnership with Lidl. As our partnership progresses, look for Charlie’s Soap to expand our reach in the eastern United States and beyond. 


If you have additional questions about Charlie’s Soap or Lidl grocery stores, please Contact Us today. 

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