ABOUT CHARLIE’S SOAP: THE SCIENCE
Good science and smart chemistry are some of Charlie’s Soap’s most fundamental principles. Once you understand the basics, (we hope) you’ll never go back to your old laundry detergent again!
How Laundry Detergent Works
Let’s start with the fundamentals: how should laundry detergent get clothes clean? Scientifically speaking, the role of a high-quality detergent is to help loosen dirt, grease, and grime from fabrics so water can wash them away.
One of the most essential ingredients in any detergent is called a “surfactant.” Surfactants are important in two significant ways. First, they help break the surface tension of water that touches your clothing, allowing water to penetrate more deeply into fabric – where dirt and grease hides. Second, surfactants attach themselves not only to dirt and grease molecules but also to water molecules. In short, surfactants help water attack dirt and then wash it away.
There’s a dirty little secret many detergent brands don’t want you to know – their products contain some unnecessary ingredients. While additives such as softeners, brighteners, and fragrances seem nice on the surface, they do little to clean your fabrics. In many cases, additives do just the opposite; they remain in fabrics to mask odors and dirt instead of getting rinsed away.
If you ever wondered why even some natural detergents make you feel itchy, here’s your answer: it’s not the detergent! The real culprit is the dyes and perfumes detergents leave behind. When additives linger in your clothes, it’s almost like rubbing detergent on your skin. Charlie’s Soap is designed to thoroughly rinse away, so there’s nothing left to irritate your skin.
What Makes Charlie’s Soap Different
Our detergents and cleaners are different. We’re not in the business of covering up a problem -we’re looking to eliminate it at its core.
Our detergents are pure. We don’t use any of the extras and add-ons that the other guys do. Our goal is clean clothes, not clean-ish clothes.
Our detergents work. The chemicals and surfactants in our products work better. Our formulas clean better because there aren’t add-ons getting in their way.
Our detergents are fragrance-free. Additives are what make fabrics smell good after they’ve been washed. Since we don’t believe in additives, Charlie’s Soap has no scent.
Charlie’s Soap Is Environmentally Friendly
Our surfactants are derived from a vegetable base. Our cleaners have passed biodegradability tests at 98%, while our laundry powder’s biodegradability rating of 70% is well above the industry standard.
Our commitment to the earth is strong. So strong, that we are currently working toward making Charlie’s Soap a 100% plant-based product! It is all part of our commitment to producing the most scientifically sound, environmentally friendly, and super-effective detergents on the market.