Live Green. Deep clean.

"Not just something our marketing guy came up with. It means something"

Learn More

To know Charlie's is to love Charlie's.

Learn about how Charlie's Soap can improve your health, your home and your world.


Learn More

About Charlie's

Charlie’s Soap "greens" your every day clean! Our highest quality biodegradable, environmentally-safe, and hypoallergenic products detox your cleaning routine. Through our years of scientific research, we have developed special natural laundry detergent and household products that bring the benefits of nature into your home, giving you the deep clean and green lifestyle you always wanted.

Learn more


  • 1971
  • 1976
  • 1978
  • 1981
  • 1983
  • 1985
  • 1985
  • 1992
  • 1993
  • 1994
  • 2002
  • 2002
  • 2004
  • 2008
  • 2010
  • 2011
  • 2011
  • 2013
  • 2014
  • 2015
  • 2015
  • 2016
  • 2017
  • 2018


Starting a Family Business
Charlie Sutherland, Sr. surveys the site of Sutherland Products, started to make yarn oil for local textile mills. His son, Charlie, Jr. is employed to make those oils.


A Soap Company is Born
Charlie, Jr. learned about yarn lubricants from his dad, the original “Charlie” (above) and created a special cleaner specifically engineered to clean them. Charlie Jr. knew his formula performed better than expected, but never anticipated that this simple but powerful cleaner would be the center of an international company 40 years later.


One Step at a Time
As the ideas evolved, so did our manufacturing process and facilities.


Always Thinking, Always Tinkering
Charlie Jr. tinkering around with another great idea


Passing the Baton
By now, Charlie, Jr. was only working at the soap plant part time, but his day job was a dead end. On his wife’s birthday and with a newborn Charlie, III at home, he quit his day job, took a leap of faith, and bought the little soap plant outright. He was then on his own, adrift in a sea of suds and uncertainty, but managed to continue selling his cleaner to his dad’s partners.


First Consumer Sales
The textile workers using the cleaner loved the stuff and started calling it “Charlie’s Soap” after my dad.  We knew a demand was growing for Charlie’s Soap because the employees were stealing the stuff left and right. The local Winn-Dixie agreed to be our outlet and Charlie’s Soap was officially born.


Packaging Evolution
Charlie’s Soap, 500ml and 16ml.
This is where today’s Indoor/Outdoor Surface Cleaner began.


A Bump in the Road
North Carolina textile mills pickup and move completely out of the country. With that, Charlie Jr. loses 90% of his business (and all his salary!) almost overnight. The outlet store keeps his head above water, but only just.


Close a Door, Open a Window
Charlie’s father-in-law, Ciremba Amick introduced Charlie, Jr. to a customer that replaced quite a bit of the recently lost business.  It would not be the last time that Lady Luck smiled on us.
(From left to right: Jane Sutherland, unknown, Henrietta Amick, Ciremba Amick, Charlie Sutherland, Jr., [baby] Taylor Sutherland, aka Charlie, III)


Dearly Departed
Charlie, Sr. joined his wife in the hereafter. Charlie Sr. certainly left his mark on this company. His son, Charlie, Jr. inherited a legacy of his dedication to excellence. He is still missed.


The Next Generation
Charlie, Jr’s children finally come on board: Taylor (sales), Jane (chairman), James (production) and Morgan (R&D). Together, they pushed the little soap company into the 21st century with new technology, updated branding and a new direct-to-consumer outreach via That same year, Morgan and Charlie Jr. created the now legendary Charlie’s Soap Laundry Powder.


Packaging Evolution
Laundry Powder (2nd Gen)


A National Brand in the Making
With a lot of legwork, and some help from friends, Charlie’s Soap lands its first national chain. It was the first of many brick and mortar, online and even international business ventures that would add to each other, creating a nationally recognized brand. Say “Hello”, George Penn!


Early Packaging Design
Ya’ gotta start somewhere. Even from the beginning, we wanted to be biodegradable and responsible to our customers and the planet.



Passing the Baton Again
Charlie, Jr. steps aside and turns day-to-day operations over to his sons who divided up responsibilities and installed Charlie Jr’s secretary and financial manager, Jenny Craver, and their sister, Jane Whitehurst, to full partnerships.  At that same time, our Laundry Powder becomes the #1 Selling laundry Powder on Amazon, a mantle it will keep to this day.


Packaging Evolution
Laundry Liquid, 32oz (1st Gen)
Laundry Liquid, 1 Gallon (1st Gen)
Laundry Powder (7th Gen)


Packaging Evolution
Lingerie Powder (1st and ONLY generation)

“Some ideas are best kept to yourself and not on the shelf.”


We’re hitting the shelves & the aisles!
From Whole Foods, EarthFare to Fresh Market and Ace Hardware, Charlie’s Soap is embraced with commercial success.


A brand activation with Charlie’s Soap at EarthFare
Here we are offering samples and a lil’ education on what’s inside Charlie’s Soap (and what’s not) and how it effects your clothes, your wash machine and more importantly, your skin.


National Recognition
Charlie’s Soap is mentioned in Fortune Magazine as an up-and-coming brand striding alongside giants in the natural cleaning market.


Like father like son
Taylor and Charlie Jr. representing the brand and products behind Charlie’s Soap. You can often find these two on the road taking a stand for quality and customer satisfaction.


Charlie’s Soap starts the process to move into a new 100,000 sq.ft. facility to prepare for the challenges and opportunities that growth brings.


Charging forward into 2017 – NASCAR style!
Charlie’s Soap covers the hood of #51 race car driven by Timmy Hill. Here we are at Charlotte Motor Speedway for the Coca-Cola 600 NASCAR race.


New Again
2018 brought the complete redesign of the Charlie’s Soap logo and all packaging. Everything old is new again.


I  just wanted to let you know how much I LOVE!!!! your laundry powder.

I’ve struggled for literally years trying to find a laundry soap that would not only clean well, but most importantly wouldn’t create a foul odor in my washing machine.  I stumbled upon your soap at common market in Frederick, Maryland, our primary grocery store.  I didn’t have high hopes, as every soap I’ve tried, including 7th generation, eventually resulted in a disgusting odor in my machine.  I’ve been using your product for 3 weeks now, and there’s no trace of odor in my machine, and my clothes smell cleaner than they have in years! thank you, charlie, for creating a fantastic product!!  I’ll be spreading the word!

Charlie's Soap Customer |

Wife loves this stuff.

 Not sure what it’s made of but it makes her happy and the garments, towels, sheets and small dogs look great. She gets a load of Charlie’s every so often when the truck backs up and fills the bin in the garage with a ton or two. If they keep making it she’ll keep buying it. And if that makes her happy, well, that wouldn’t be so bad would it? Keep smiling. I am.

Gary – Kansas City, MO

Amazon Customer |

This stuff is a miracle!

My husband accidentally washed my step-son’s brand new red baseball shirt with his brand new white baseball pants with a different kind of detergent. The white pants turned very pink. One wash with Charlie’s Soap Laundry Powder and they were bright white again and couldn’t even tell that they had ever been pink. This stuff is amazing, and I plan to buy it again and again.

Vitacost Customer |

Laundry Powder!

It’s hard to believe 1 Tbsp is all you need, but it really works!

Amazon Customer |

Very Good for New Born

I love this laundry powder, my son is already 6 months and this is the only soap i have been using since he was born. No smell, it is perfect.

Amazon Customer |

Changed My Life

My clothes have never been cleaner. My brother came over to do a load of laundry the other day (who is a heavy smoker) & this soap completely removed the smoke smell from his clothes. I will never use anything else.

Amazon Customer |

Great product!

Have rated this before. Still love it! No need for softeners as your clothing rinses clean and are naturally soft. Won’t use anything else. Economical because it requires so little to wash an entire load.

Amazon Customer |

Booster for Hard Water

This helped a LOT when I lived in Colorado for my hard water and helped with my cloth diapering there. I still use this now that we live in Florida and it gives my wash an extra boost when needed.

Amazon Customer |

Charlie’s Soap Booster

Love this product! If you have hard water this will absolutely save your laundry.

Amazon Customer |

Indoor/Outdoor Surface Cleaner – Wow This Stuff is Great

I love this soap – it cleans almost anything – the front of my dishwasher is burnished stainless steel and picks up watermarks easily. Nothing was getting the water marks off of it but spray on some Charlie’s and it’s clean! I also have dogs and it is great for cleaning up after them. Great product!

Amazon Customer |

Good, I Mean Superior – Indoor/Outdoor Surface Cleaner

Love Charlie’s soap, all their products are superior. Does as promised, worth a bit extra money!

Amazon Customer |

Laundry Pre-Spray

This product works great. So far I’ve used it to successfully remove spaghetti sauce and blood (don’t worry, it wasn’t due to foul play).

Amazon Customer |

Powerful Laundry Pre-Spray

My husband likes this over Spray ‘N Wash and Shout. He says Charlie’s Soap Laundry Pre-Spray does a better job in removing the stains than those other products. It works so well that he’s tossed the other cleaners into the cupboard and refuses to use them. I like it too! 🙂

Amazon Customer |

Charlie’s Soap Oxygen Bleach

So, yea, it’s great for the wash. I’ve used it for laundry and I’m happy with it… HOWEVER, if you mix one scoop in a small spray bottle with very hot water, shake it up, and spray it where it stinks, it works. I used it on a couch, on curtains, and on the floor…it’s amazing really.

Amazon Customer |

Great for Sensitive Skin

My husband is such a delicate flower. He is allergic to all kinds of conventional laundry soaps, rashes itching etc.  Even the brands that were supposed to be “safe for baby” were not safe for my baby. That is how I found Charlie’s soap. I started using it just for my husband’s clothes and it worked so well I use it for everything. (I think you could even use it to wash dirty children.) It is awesome!

Charlie's Soap Customer |

Great on Diapers

I am the Owner of Babies Heaven, a cloth diaper store in Puerto Rico.  It is amazing to hear from our customers how Charlie’s Soap leaves diapers so clean and they smell clean.  I also recommend Charlie’s Soap Oxygen Bleach, every diaper comes out pure white.

-Joanne Perdomo

Owner of Babies Heaven

Charlie's Soap Retailer |

Charlie's soap TV

Watch more